Keep Going Crew – Black

They have no idea what really drives you, but they can feel that they will never be able to stop it.

Freehand illustration created while meditating on the inevitable power of the divine feminine. This and companion piece Let Go represent a core concept of Pure Hart, and the ways in we wish to recontextualize deer imagery. We are not the hunters – we are the deer.

Designed in our Woodstock studio and printed in the Hudson Valley, the Keep Going Crew uses mid weight, 9.4 oz, 80% cotton 20% recycled polyester CVC fleece to save approximately 7.2 500ml plastic bottles from ending up in a landfill. 

We carefully selected this crew for its comfortable, high quality material and streetwear-inspired fit.

Color: Black

NOTE: THIS IS A PREORDER ITEM

Deadline to order: March 31, 2025

Ships: April 16–23, 2025